- Agrawal, A., & Rahman, Z. (2015). Roles and resource contributions of customers in value co-creation. International Strategic Management Review, 3(1), 144-160.
- Aliabadi, M., & Bagheri, H. (2022). The effect of co-creation of value on the co-identity of fans with the mediating role of social capital: a study of online communities of football clubs. Scientific Journal of Social Capital Management, 9(4), 569-589. (Persian)
- Byon, K.K., Zhang, J., & Jang, W. (2022). Examining the value co-creation model in motor racing events: Moderating effect of residents and tourists. Sustainability, 14, 9648.
- Bahmani, F., Ehsani, M., KozeChian, H., & Amiri, M. (2020). Designing the marketing model of Iranian women's professional leagues with a sustainable competitive advantage approach. Sports Management Studies, 12(59), 17-36. (Persian)
- DehdashtiShahrokh, Z., Nashi Far, V., Turkestani, M. S., & Islami Panah, M. (2022). Designing the behavior model of brand co-creation with the customer with an emphasis on antecedents, factors and consequences. Business Management Perspective, 21(49), 71-94. (Persian)
- Dziewanowska, K. (2018). Value types in higher education - students' perspective. Journal of Higher Education Policy and Management, 18(1), 1-12.
- Faraji, R., RajabiNoushabadi, H., Sajjadi, N., & Jalali Farahani, M. (2022). Designing a brand equity evaluation model based on the opinion of the spectators of Premier League football clubs. Physiology and Management Researches in Sports, 14(2), 9-21. (Persian)
- Haghighi, B., Eidi, H., & Shabani Moghadam, K. (2021). Elaboration of the brand value co-creation model in football. Sports Science Quarterly, 13(14), 103-122. (Persian)
- Hassanzadeh, M., Del Afrooz, N., Qolipour Soleimani, A., & Shahroudi, K. (2021). Designing a value co-creation model in the health tourism industry of Gilan province. Human Settlement Planning Studies, 16(2), 309-323. (Persian)
- Hewer, P., Gannon, M., & Cordina, R. (2017). Discordant fandom and global football brands: ‘Let the people sing’. Journal of Consumer Culture, 17(3), 600-619.
- Hosseininia, Gh., Yagoubi, A, & Village, P. (2016). Investigating the role of value co-creation in the development of new products in dairy companies of Fars province. Business Reviews, 14(79), 66-80. (Persian)
- Khatibi, A., Heydarinejad, S., ShatabBushehri, S. N., & Hashemi, E. (2020). Obstacles and solutions to the development of financial resources for women's sports in Iran.Sports Management Studies, 12(63), 89-112. (Persian)
- Kim, K., Byon, K. K., & Baek, W. (2019). Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal, 1, 1-23.
- Kim, J., & Choi, H. (2019). Value co-creation through social media: a case study of a start-up company. Journal of Business Economics and Management, 20(1), 1-19.
- Kolyperas, D., Anagnostopoulos, C., Chadwick, S., & Sparks, L. (2016). Applying a communicating vessels framework to CSR value cocreation: Empirical evidence from professional team sport organizations. Journal of Sport Management, 30(6), 702-719.
- Mangeri, M., Alam, Sh., & ShatabBushehri, S. N. (2011). Determining the effective factors on the development of physical education and sports among women of the Islamic Republic of Iran. Journal of Sports Management, 3(10), 1-20. (Persian)
- Mohammadi, M., Razavi, M. H., & KalateSifari, M. (2021). Thematic analysis of factors affecting the development of international sports diplomacy of Iranian women. Sports Management Studies, https://doi.org/10.22089/smrj.2022.12878.3677. (Persian)
- Mousavi, S. N., Nazarpuri, A. H., Saedi, A., & Shariatnejad, A. (2020). Investigating the effect of customer value creation behavior on the provision of innovative services in the organization: Explaining the role of citizenship behavior and cooperative behavior. Scientific Journal of Business Strategies, 12(5), 15-28. (Persian)
- Nasr, E., et al (2015). Analysis of the causal relationship of brand equity and loyalty of the fans of Iran Football Premier League Clubs. New Approaches to Sport Management, 2(5), 75-87. (Persian).
- Ratten, V., Vitor, L., & da Silva, B. (2021). Carla susana da encarnação marques, sport entrepreneurship and value co-creation in times of crisis: The covid-19 pandemic. Journal of Business Research, 133, 265-274.
- Riney, D. (2010). Online co-creation communities: a new framework for engagement. Retrieved from http://www.brandlogic.com/assets/Brandlogic_ OnlineCoCreation.pdf
- Ross, S. D. (2006). A conceptual framework for understanding spectator-based brand equity. Journal of sport Management, 20(1), 22-38.
- Tabatabaeenasab, S., &Hadadian, S. (2014). Customer value co-creation behavior and its influence on customerization capability. New Marketing Research Journal, 4(3), 89-106. (Persian)
- Terekli, S., & Çobanoğlu, H. O. (2018). Developing economic values in football: Example of Turkish Football Federation. Open Access Library Journal, 5(2), 1-14.
|