- Ahmadi, M., Noudehi, M., Esmaeili, M., & Sadrollahi, A. (2017). Comparing the quality of life between active and non-active elderly women with an emphasis on physical activity. Iranian Journal of Ageing, 12(3), 262-275.
- Amini, M., et al. (2017). Identify factors inhibiting participation in physical activity with older people in Ahwaz TOPSIS model, nstructional strategies and appropriate interventions. Journal of Applied Research for Sport Management, 5(3), 25-35. (in Persian).
- Australian Government, Australian Sports Commissions. (2012). Market segmentation for sport participation adults aged 14-65 years old. Available at: https://www.clearinghouseforsport.gov.au/__data/assets/pdf_file/0005/770621/ASC_Adult_Segmentation_Slides_FINAL_10.04.2013.pdf.
- Brothers, A., & Diehl, M. (2017). Feasibility and efficacy of the AgingPlus Program: Changing views on aging to increase physical activity. Journal of Aging and Physical Activity, 25(3), 402-411.
- Burton, E., Farrier, K., Lewin, G., Pettigrew, S., Hill, A.-M., Airey, P., …, & Hill, K. D. (2017). Motivators and barriers for older people participating in resistance training: A systematic review. Journal of Aging and Physical Activity, 25(2), 311-324.
- Cavill, N. A., & Foster, C. E. (2018). Enablers and barriers to older people’s participation in strength and balance activities: A review of reviews. Journal of Frailty, Sarcopenia and Falls, 3(02), 105-113.
- Chan, Y. Y., Sooryanarayana, R., Kasim, N. M., Lim, K. K., Cheong, S. M., Kee, C. C., …, & Hairi, N. N. M. (2019). Prevalence and correlates of physical inactivity among older adults in Malaysia: Findings from the National Health and Morbidity Survey (NHMS) 2015. Archives of Gerontology and Geriatrics, 81, 74-83.
- de Hollander, E. L., & Proper, K. I. (2018). Physical activity levels of adults with various physical disabilities. Preventive Medicine Reports, 10, 370-376.
- Dibb, S., & Simkin, L. (1996). The market segmentation workbook: Target marketing for marketing managers. Andover: Cengage Learning EMEA.
- Forberger, S., Bammann, K., Bauer, J., Boll, S., Bolte, G., Brand, T., …, & Meyer, J. (2017). How to tackle key challenges in the promotion of physical activity among older adults (65+): the AEQUIPA network approach. International Journal of Environmental Research and Public Health, 14(4), 379.
- Franco, M. R., Tong, A., Howard, K., Sherrington, C., Ferreira, P. H., Pinto, R. Z., & Ferreira, M. L. (2015). Older people's perspectives on participation in physical activity: a systematic review and thematic synthesis of qualitative literature. British Journal of Sports Medicine, 49(19), 1268-1276.
- Ghafouri, F., Mohammadi, Z. (2019). A comparative study on social capital and subjective well-being in active and non active older adults (A network-based physical activity view). European Association of Sport Management (EASM). Spain: Seville
- Goenka, S., & Lee, I.-M. (2017). Physical activity lowers mortality and heart disease risks. Lancet, 390(10113), 2609.
- Hajar, I., Mahrani, S., & Wiyati, S. (2014). Segmentation, positioning and strategy of radio company in Kendari, Southeast. Sulawesi. International Journal of Humanities and Social Science Invention, 3(10), 47-54.
- Jenkin, C. R., Eime, R. M., Westerbeek, H., & van Uffelen, J. G. (2018). Sport for adults aged 50+ years: Participation benefits and barriers. Journal of Aging and Physical Activity, 26(3), 363-371.
- Johs, N. A., Kellar-Guenther, Y., Jankowski, C. M., Neff, H., & Erlandson, K. M. (2019). A qualitative focus group study of perceived barriers and benefits to exercise by self-described exercise status among older adults living with HIV. BMJ Open, 9(3), e026294.
- Jorkesh, S., Nazari, R., (2017). Foresight exercise Iranian elderly by using matrix interactions. Journal of Yazd University of Medical Sciences and Health Services, 26(12), 1091-1105. (in Persian).
- Khadem, A., R., Fathi Rezaii, Z., & Zamani, H., (2014). Validity of the barriers to participation in Elderly Leisure Participation Scale. Journal of New Approaches in Sports Management, 2(5), 101-110. (in Persian).
- Kikuchi, H., Nakaya, T., Hanibuchi, T., Fukushima, N., Amagasa, S., Oka, K., ..., & Inoue, S. (2018). Objectively measured neighborhood walkability and change in physical activity in older Japanese adults: A five-year cohort study. International Journal of Environmental Research and Public Health, 15(9), 1814.
- Kotler, P., & Keller, K. L. (2007). A framework for marketing management: Hoboken , New Gersey: Prentice Hall.
- Kottier, W. (2017). Marketing strategy for online SMEs (Unpublished master's thesis). University of Twente.
- Lin, W., & Ya-Wen, L. (2005). Nutrition knowledge, attitudes, and dietary restriction behavior of the Taiwanese elderly. Asia Pacific Journal of Clinical Nutrition, 14(3), 221.
- Lupao, B. W. (2017). Effect of market segmentation, targeting and positioning strategies on international schools in Nairobi. (Unpublished master's thesis). Unversity of Nairobi.
- Miri, N., Maddah, M., & Raghfar, H. (2019). The relationship between Population Aging and Economic Growth in Iran by Rate Fertility and life expectancy (overlapping generational model approach). Journal of Social Welfare, 19, 278- 324. (in Persian).
- Nedri, A., Safania, A., & Amirtash, A. (2017). Explaining the factors affecting the physical activity of the elderly: A qualitative study. Journal of Health and Development, 7(1), 70-88. (in Persian).
- Petrescu-Prahova, M., Belza, B., Kohn, M., & Miyawaki, C. (2016). Implementation and maintenance of a community-based older adult physical activity program. The Gerontologist, 56(4), 677-686.
- Physical Activity Resource Centre. (2013). Physical activity promotion for older adults: A step by step guide. Available at: http://www.seniorscouncil.net/uploads/files/PARC_Best%20Practices%20Guide.pdf.
- Sarani, H., Aghayi, N., Saffari, M., & Yazdi, H. A. (2018). Factors affecting the participation of Iranian elderly people in sporting activities from the perspective of the experts: A qualitative study. Iranian Journal of Health Education and Health Promotion, 6(2), 147-158. (in Persian).
- Stathi, A., Fox, K. R., Withall, J., Bentley, G., & Thompson, J. L. (2014). Promoting physical activity in older adults: A guide for local decision makers. The Avon Network for the Promotion of Active Ageing in the Community. Bath: University of Bath.
- Statistics Center of Iran. (2015). Organization for Management and Planning of the Elderly, Iran 92 (2012) and 95. Available at: https://www.amar.org.ir
- Stevens, J. A., Noonan, R. K., & Rubenstein, L. Z. (2010). Older adult fall prevention: Perceptions, beliefs, and behaviors. American Journal of Lifestyle Medicine, 4(1), 16-20.
|