- Andrija, J., & Monika Koller, Nick Lee, Laura Chamberlain, and Gerhard Ransmayr. (2013). Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology 13(13):1-12
- Ariely, D., & Gregory, S. Berns. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience .11:284-92.
- Bakardjieva, E., & Kimmel, A. J. (2017). Neuromarketing research practices: Attitudes, ethics, and behavioral intentions. Ethics & Behavior, 27(3), 179-200.
- Barneys, E. L. (1928). Propaganda. USA: Horace Live right Inc.
- Boghosian, Z.h., Jozi, A. (2013). Neuromarketing 21 new ways to encourage customers to buy. Zarrin kelke aftab. Tehran. (Persian).
- Connell, G. (2011). Tracking the impact of neuroethics. Cortex.; 4: 1259-60.
- Dargi, P. (2013). Neuromarking; Theory and Application. Entesharat bazaryab. Tehran. (Persian).
- DuPlessis, E. (2011). The branded mind: What neuroscience really tells us about the puzzle of the brain and the brand. Kogan Page.
- Duchowski, A. T. (2007). Eye tracking methodology: Theory and practice.9, 271-373. Springer.
- Hammou, K. A., Galib, M. H., & Melloul, J. (2013). The Contributions of Neromarketing in Marketing Research. Journal of Management Research. 5(4), 95-3.
- Karmarkar, U. R., Shiv, B., & Knutson B. (2015). The neural and behavioral impact of price primacy on decision-making. Journal of Marketing Research.
- Kennrik, P., Plassmann, H., & Ahlert, D. (2013). Applications of functional magnetic resonance imaging for market research. Qualitative Market Research.
- Klincekova, S. (2016). Neuromarketing – research and prediction of the future. International Journal of Management Science and Business Administration.
- Koller, M. (2008). A future research agenda for mixed-method-designs in business research. International Journal of Business Research, 8 (4), 98- 140.
- Koc, E., & Boz, H. (2018). The role of psychophysiological and neuromarketing research. In Cape Town (Ed)., Case studies in the traditional food sector.
- Kotler, P. (2003). Marketing management. Massachusetts: Prentice-Hall, Englewood Cliffs.
- Krajnovic, A., Sikiric, D., & Jasic, D. (2012). Neuromarketing and customers’ free. Paper presented at the 13th International Conference Manageing Transformation whit Creativity, Budapest, Hungary, 22-24 November.
- Kuan, G., Morris, T., Kueh, Y. C., & Terry, P. C. (2018). Effects of relaxing and arousing music during imagery training on dart throwing performance, physiological arousal indices, and competitive state anxiety. & Frontiers in Psychology.
- Lai, C. F., Lai, Y. H., Hwang, R. H., & Huang, T. C. (2018). Physiological signals anticipatory computing for individual emotional state and creativity thinking. Computers in Human Behavior.
- Lewandowska, A., Borusiak, B., Dierks, C., Giungato, P., Jerzyk, E., Kurczewski, P., & Witczak, J. (2018). Neuro-marketing Tools for Assessing the Communication Effectiveness of Life Cycle Based Environmental Labelling—Procedure and Methodology. In Designing Sustainable Technologies, Products and Policies Springer, Cham.
- Mcdonald, George R., Milne, & Hong. (2015). Motivationalfactors for evaluating sport spectator and participant market. Sport Marketing Quarterly.
- Montague, R., Chiu P. (2007). For goodness' sake. Nature Neuroscience 10(2):137-8. doi:10.1038/nn0207-137.
- Morin, C. (2011). Neuromarketing: the new science of consumer behavior. Symposium: Consumer Culture in Global Perspective.
- Park, K. S., Choi, H., Lee, K. J., Lee, J. Y., Ann, K. O., & Kim, E. J. (2011). Emotion recognition based on the asymmetric left and right activation. International Journal of Medicine and Medical Sciences.
- Plant, J. (2014). Step-by-step guide for data analysis using the SPSS Rescue Guide. (A. Rezaei, translator). Tabriz: Forouzesh Publications.
- Qasemi, W. (2011). Estimating Optimal Sample Size in Structural Equation Mdls and Assessing Its Sufficiency for Social Researchers: Iranian Journal of Soology: 12(4); 138-61.
- Raminfar, H. (2013). Quantitative research methods using structural equation. Available at: (https://www.academia.edu/2018).
- Rosta, A. (2011). A look at neural marketing and its applications in the tourism industry. The first international conference. Islamic Azad University of Roodehen Branch. (Persian).
- Saiedi, A. J., & Akbari, S. (2012). Research methods in medical sciences and health. Tehran: Jamenegar-Salemi Publication. (Persian).
- Suomala, J., Palokangas, L., Leminen, S., Westerlund, M., Heinonen, J., & Numminen, J. (2018). Neuromarketing: understand customers’ subconscious responses to marketing. Technology Innovation Management Review. December 2012, 12-21.
- Vlasceanu, S. (2014). Neuromarketing and evaluation of cognitive and emotional responses of consumers to marketing stimuli. Procedia - Social and Behavioral Sciences.
- Venkatraman, V. & Dimoka, A. Paviou, PA. Hampton, W. Bollinger, B. Hershfield HE. (2016). Predicting advertising success beyond traditional measures: new insights from neurophysiological methods and market response modelling. Journal of Marketing Research.
- Yoon, C., Gonzalez, R., Bechara, A., Berns, G. S., Dagher, A. A., Dubé, L. (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23(2), 473–85.
- Zurawicki, L. (2013). Neuromarketing: Exploring the brain of the consumer. Heidelberg, Germany: Springer & Verlag Berlin.
|
2؛ مهدی کهتدل3
