عوامل و چالش‌های درونی مدیریت برند باشگاه‌های لیگ برتر فوتبال ایران

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2) Argill, C, Pennazio, V. (2011). Brand equity in team sports­­) (Unpublished Doctoral Disertaion). Copenhagen Business School.

3) Bazargan, A­) (2009) Introduction to quality and combined research approach Tehran: Didar. (Persian)

4) Brand Finance (2002) 50 Top brands in football Retrieved from: www.brandfinance.com. 2002/05/05.

5) Ehsani, M­., & Javani, V (2012) Exploring the effect of successful teams brand on fatifulliness of fans in Iran football league. Applied Reseaches in Management and Life Science. 1(2): 89-96. (Persian)

6) Elahi, A­ (2008). Obstacle and alternatives of economic development Doctorate dissertation. Tehran: Tehran University. Persian.( 

7) Elahi, A­., ­­Sajadi­, N.,­ Khabiri­, M., & ­­Abrishami, H. (2010) Obstacles of found rising develoment from sponsorship in Irans football industry. Sport Management Journal. 1(1): 189-202. (Persian). 

8) Goulding, C. (2002) Grounded theory: A practical guide for management, business and market researchers. ­ London: Sage Publication. 

9) Heidari, M­., ­& Sharifian, A. (2013). Online appraisal in Iran’s football clubs. Articles booklet of 2nd International Congress on Science and Football. Tehran: Iran National Football Academy. 123-5. (Persian). 

10) Hosseini, E. (2010). Designing optimized sport marketing model of Iran football league. Harkat. 38(4): 38-50. (Persian). 

11) Javani, V., Soltan Hosseini, M., Rahnama, N., & Nasr Esfehani, D. (2012). Study of effective factors of fans brand loyalty in Iranian professional football league. Journal Sport Management. 3(9): 87-107. (Persian).

12) Javani, V., Ehsani, M., Amiry, M., & Kozechian, H. (2013). Brand management model in sport industry of Iran: Professional football league case. International Journal of Research in Business and Social Science, 2(3): 68-76. (Persian).

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19) Philipe, K., ­­& John, G. (2004). International marketing. H. Nikoo Maram,­ & M) Abdolvand, Trans). Tehran: Azad University. (Persian)

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22) Rahimi Zadeh, M­., ­­Sajadi­, N., & ­­Goodarzi, M. (2013). ­Comprison of online marketing, media content and interaction with fans through clus website) Aricles booklet of 2nd International Congress on Science and Football. Tehran: Iran National Football Academy. 60-3. (Persian). 

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24) Rasooli, M­., Elahi, A., & Saatchian, V. (2012). Estimation of competitive balance in Iran’s football pro league. Sport Management and Motor Control Journal) 2(4): 136-148. (Persian). 

25) Rasooli, M­., Elahi, A­., & Saatchian, V­. (2013). Power distribution in Iran and Europe football pro league using economic indices. Sport Management Studies Journal. 17 (1): 175-91. (Persian). 

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27) Richelieu, A. (2003). Building the brand equity of professional sports teams. Unpublished Doctoral Desertion. Quebec University, Lava.

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29) Saatchian, V., Rasooli, M.,­ & Elahi, A. (2011). Power equilibration, analyzing the proses of competitive equilibration in Iran and Europe football league. Sport Management Studies Journal. 4(15): ­129-145. (Persian). 

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