شناسایی عوامل مؤثر بر ارزش ویژۀ برند تیم‌های فوتبال حرفه‌ای مورد ‌مطالعه: باشگاه استقلال تهران

1. Abosag, I., Roper, S., & Hind, D. (2012). Examining the relationship between brand emotion and brand extension among supporters of professional football clubs. European Journal of Marketing, 46(9), 123-51.

2. Alhaddad, A. (2014). The effect of brand image and brand loyalty on brand equity. International Journal of Business and Management Invention, 3(5), 28-32.

3. Biscaia, R., Correia, A., Ross, S., Rosado, A. F., & Maroco, J. (2013). Spectator-based brand equity in professional soccer. Sport Marketing Quarterly, 22(1), 20-32.

4. Blumrodt, J., Bryson, D., & Flanagan, J. (2012). European football teams' CSR engagement impacts on customer-based brand equity. Journal of Consumer Marketing, 29(7), 482-93.

5. Boyle, B. A., & Magnusson, P. (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans. Journal of Sport Management, 21(4),            497-505.

6. Bruening, J., & MinYong, L. (2007). The University of Notre Dame: An examination of the impact and evaluation of brand equity in NCAA Division IA Football. Sport Marketing Quarterly, 16(1), 38-48.

7. Carlson, B. D., & Donavan, D. T. (2013). Human brands in sport: Athlete brand personality and identification. Journal of Sport Management, 27(3), 193-206.

8. Filo, K., Funk, D. C., & Alexandris, K. (2008). Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness. International Journal of Sport Management and Marketing, 3(1), 39-57.

9. Funk, D. C., & Pastore, D. (2000). Equating attitudes to allegiance: The usefulness of selected attitudinal information in segmenting loyalty to professional sports teams. Sport Marketing Quarterly, 9(4), 175-‌84.

10. Gladden, J. M., & Funk, D. C. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport Management, 16(1), 54-81.

11. Henseler, J., Wilson, B., & Westberg, K. (2011). Managers' perceptions of the impact of sport sponsorship on brand equity: Which aspects of the sponsorship matter most? Sport Marketing Quarterly, 20(1), 7-21.

12. Holtermann, L. (2007). The impact of sponsorship on brand equity. University Maastricht.Graduation Thesis.

13. Kaprfer, ZH. N. (2005). Strategic management of brand (1^st ed). (‌S. Ghorbanloo, Trans). Tehran: Mobaleghan Publisher. (Persian).73-4.

14. Keshkar, S., Ghasemi, H., & Tojjari, F. (2011). Sport marketing management (1^st ed). Tehran: Science and Movement Publisher. (Persian).253.

15. Mohammad Kazemi, R., Tondnevis, F., & Khabiri, M. (2007). Investigation the product element from mix marketing elements in the Football Premier League of Ir. Iran. motion Sciences and Sport 5(10), 107-‌18. (Persian).

16. Mullin, B. J., Hardy, S., & Sutton, W. A. (2007). Sport marketing (‌‌3^rd _ed). Human Kinetics.

17. Parhizgar, M. M., & Ebrahimi Abed, M. (2011). Investigating the component of brand equity effect in Aker model on brand equity from consumer view. Commercial Investigations, Business Reviews 53, 61-71. (Persian).

18. Ross, S. D., Russell, K. C., & Bang, H. (2008). An empirical assessment of spectator-based brand equity. Journal of Sport Management, 22(3), 322-‌35.

19. Sajjadi, S. N., Khabiri, M., & Alizadeh Golrizi, A. (2013). Effective factors on fans loyalty to popular teams of Professional Football League of Ir. Iran. Sport Management Studies, 5 (18), 81-100. (Persian).

20. Seyed Javadin, S. R. (2007). Determinative factors of sport shoes brand equity between youth age group. Journal of Humanities and Social Management, 7‌(25), 73-96. (Persian).

21. Smit, E., Bronner, F., & Tolboom, M. (2007). Brand relationship quality and its value for personal contact. Journal of Business Research, 60(6), 627-33.

22. Soltan Hosseini, M., Nasr Esfahani, D., Javani, V., & Salimi, M. (2011). Determination the‌ relative share to brand from brand association between fans of Iran’s Football Premier League. Sport Management, 3(9), 87-107. (Persian).

23. Takali, H., Hamidi, M., Khabiri, M., Sajjadi, N., & Alhani, F. (2012). The analysis of experts’ perceived experience of the effective factors in brand equity of Iranian National Olympic Committee. World Journal of Sport Sciences, 6(4), 441-‌51. (Persian).

24. Taylor, S. A., Celuch, K., & Goodwin, S. (2004). The importance of brand equity to customer loyalty. Journal of Product & Brand Management, 13(4), 217-27.

25. The Brand Finance Football 50. (2012). Retrieved 2012, jul. 15, from: www.Brandfinance.com.

26. Tildeh, H.‌ (2008). Brand management. (M. Samiee Nasr, Trans). Tehran: Charkhone Publisher. 183.(Persian).

27. Walsh, P., & Lee, S. (2012). Development of a brand extension decision-making model for professional sport teams. Sport Marketing Quarterly, 21(4), 232-‌42.

28. Watkins, B. A. (2014). Revisiting the social identity–brand equity model: An application to professional sports. Journal of Sport Management, 28(4), 471-‌80.

29. Zailskaite-Jakste, L., & Kuvykaitė, R. (2013). Communication in social media for brand equity building. Economics and Management, 18(1), 142-‌53.