حمایت از لیگ برتر فوتبال ایران؛ حمایت یا بازاریابی کمین؟

1. Kumar, A. (2013). Conquering the Spiraling Sponsorships through Ambush Marketing, Tenth AIMS International Conference on Management, January 6-9, 2349-58.
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14. Kumar, A., & Tripathi, V. (2013). Conquering the spiraling sponsorships through ambush marketing. Tenth AIMS International Conference on Management, India, Bangalore, the Indian Institute of Management Bangalore (IIMB), The Association of Indian Management Scholars International. 2349-58.

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