شناسایی عوامل تهدیدکننده هویت تیمی هواداران فوتبال (مطالعه موردی: باشگاه استقلال تهران)
مطالعات مدیریت ورزشی
دوره 16، شماره 83 ، فروردین و اردیبهشت 1403، صفحه 51-82 1.21 M )
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22089/smrj.2022.11702.3531 نویسندگان
عابد محمودیان* 1 سعید صادقی بروجردی 2 برادلی جی بیکر 3 1 دانشجوی دکتری مدیریت ورزشی، دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران2 استاد تمام مدیریت ورزشی، دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران3 استادیار مدریت ورزشی، گروه مدیریت ورزشی، دانشگاه تمپل، فیلادلفیا، آمریکاچکیده پژوهش حاضر با هدف شناسایی عوامل تهدیدکننده هویت تیمی هواداران فوتبال انجام پذیرفت. روش تحقیق حاضر از نوع تحقیقات کیفی و به‌صورت تحلیل مضمون بوده و جامعه آماری پژوهش حاضر شامل هواداران تیم فوتبال استقلال بودند که صفحه اینستاگرام این تیم را دنبال میکردند. روش نمونه‌گیری به‌صورت هدفمند بوده و مصاحبه عمیق با 28 نمونه تا اشباع نظری صورت گرفت. جهت تجزیه و تحلیل داده‌ها از تکنیک کدگذاری و از نرم‌افزار ان‌ویوو استفاده شد. نتایج تحقیق حاکی از آن است که عوامل و شرایط تهدیدکننده هویت تیمی هواداران تیم اسقلال در دو مضمون اصلی، عوامل سازمانی با هفت مضمون فرعی؛ تغییرات ناکارآمد، عملکرد ضعیف در بازار نقل و انتقالات، عملکرد ضعیف مدیریت در رابطه با کادر فنی، ضعف شایسته‌سالاری در مدیریت باشگاه، ضعف مدیریت در فعالیت‌های اقتصادی، عملکرد ورزشی ضعیف تیم و اسپانسر نامناسب است) و عوامل انسانی با پنج مضمون فرعی؛ رفتار غیرحرفه‌ای بازیکنان، رفتار غیرحرفه‌ای کادر فنی و بیتوجهی به جایگاه هوادار، ارتباطات و تعامل ضعیف مدیریت و رفتار غیرحرفه‌ای پیشکسوتان) دستهبندی میشوند. نتایج این پژوهش در دو بخش نظری و عملی کاربردهای حائز اهمیتی را فراهم کرده است. از یک طرف، اولین مطالعه صورت گرفته در زمینه تهدید هویت تیمی هواداران بوده و بخشی از شکاف عظیم این حوزه در تحقیقات داخلی و خارجی را برطرف کرده است. از طرف دیگر، دیدگاهی منسجمی در مورد عوامل تهدیدکننده هویت تیمی هواداران فوتبال ارائه و طیف وسیعی از اقدامات لازم را برای مدیریت هرچه بهتر این عوامل به ارمغان آورده است. کلیدواژه‌ها
باشگاه استقلال ؛ تیم‌های ورزشی ؛ تهدید هویت ؛ هواداران فوتبال ؛ هویت تیمی مراجع
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