بررسی دلایل وفاداری هواداران به باشگاههای فوتبال در ایران (یک مطالعه فراتحلیلی)
مطالعات مدیریت ورزشی
دوره 15، شماره 78 ، خرداد و تیر 1402، صفحه 177-212 1.27 M )
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22089/smrj.2022.11191.3469 نویسندگان
رضا رضائیان قوشجی 1 محمد نصیری* 2 1 کارشناسی ارشد مدیریت ورزشی، گروه تربیت بدنی، واحد خوی، دانشگاه آزاد اسلامی، خوی، ایران2 استادیار مدیریت ورزشی،گروه تربیت بدنی، واحد خوی،دانشگاه آزاد اسلامی ، خوی، ایرانچکیده تحقیق حاضر از نوع فراتحلیل و با هدف بررسی دلایل وفاداری هواداران به باشگاههای فوتبال در ایران انجام شد. جامعه آماری شامل همه مطالعات داخلی انجام شده در بازه زمانی 1388 الی 1399 بود. از بین مطالعات گزارش شده تعداد 21 مطالعه که شرایط لازم برای ورود به فراتحلیل را داشتند به روش سرشماری انتخاب شدند. برای تجزیه و تحلیل داده ها از نرم افزارهای اس. پی. اس. اس و سی. ام.آ.2 انجام شد. نتایج نشان داد که میزان اندازه اثر ترکیبی مطالعات در مدل اثرات ثابت برابر 0.352 و در مدل اثرات تصادفی 0.362 برآورد شد که طبق طبقه بندی کوهن یک اندازه اثر متوسط محسوب می شود. نتایج آزمون کوکران نشان دهنده ناهمگنی تحقیقات بود و نتایج فرارگرسیون نشان داد که با افزایش سال انتشار تحقیقات، اندازه اثر آنها افزایش پیدا می کند و نتایج آزمون ایمن از خطای روزنتال، نمودار فانل، عرض از مبدا ایگر و ضریب همبستگی رتبه ای بگ و مزومدر نشان دهنده عدم خطای سوگیری انتشار بود. نتایج نشان داد که عوامل عشق به برند باشگاه، هویت تیمی، غرور اجتماعی و سرگرمی به ترتیب بیشترین اندازه اثر را در بین متغیرهای مستقل بر وفاداری هواداران به باشگاههای فوتبال دارند. پیشنهاد می شود به نحوه باشگاه داری مدیران، توسعه کانون های هواداری، تسهیل سازی حضور خانواده ها در ورزشگاه و در نهایت نیازسنجی از هواداران توجه جدی شود که این امر منجر به توسعه و جذب هواداران ثابت در مسابقات لیگ حرفه ای می شود و درآمد زیادی را برای باشگاه جذب خواهد کرد. کلیدواژه‌ها
باشگاههای فوتبال ؛ فراتحلیل ؛ هواداران ؛ وفاداری مراجع
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