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ناوخاصی, جمیل, صادقی بروجردی, سعید, صفانیا, علی محمد, نقشبندی, سید صلاح الدین. (1402). فراتحلیل عوامل مؤثر بر نیات رفتاری هواداران فوتبال در ایران. , 15(82), 55-86. doi: 10.22089/smrj.2022.12516.3625
جمیل ناوخاصی; سعید صادقی بروجردی; علی محمد صفانیا; سید صلاح الدین نقشبندی. "فراتحلیل عوامل مؤثر بر نیات رفتاری هواداران فوتبال در ایران". , 15, 82, 1402, 55-86. doi: 10.22089/smrj.2022.12516.3625
ناوخاصی, جمیل, صادقی بروجردی, سعید, صفانیا, علی محمد, نقشبندی, سید صلاح الدین. (1402). 'فراتحلیل عوامل مؤثر بر نیات رفتاری هواداران فوتبال در ایران', , 15(82), pp. 55-86. doi: 10.22089/smrj.2022.12516.3625
ناوخاصی, جمیل, صادقی بروجردی, سعید, صفانیا, علی محمد, نقشبندی, سید صلاح الدین. فراتحلیل عوامل مؤثر بر نیات رفتاری هواداران فوتبال در ایران. , 1402; 15(82): 55-86. doi: 10.22089/smrj.2022.12516.3625

فراتحلیل عوامل مؤثر بر نیات رفتاری هواداران فوتبال در ایران

مطالعات مدیریت ورزشی
دوره 15، شماره 82، آذر و دی 1402، صفحه 55-86    اصل مقاله (1.03 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22089/smrj.2022.12516.3625
نویسندگان
جمیل ناوخاصی1؛ سعید صادقی بروجردی* 2؛ علی محمد صفانیا3؛ سید صلاح الدین نقشبندی4
1دانشجوی دکتری تربیت‌بدنی و علوم ورزشی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
2استاد گروه تربیت بدنی و علوم ورزشی، دانشگاه کردستان
3استاد گروه تربیت بدنی و علوم ورزشی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
4استادیار گروه تربیت بدنی و علوم ورزشی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
طی چند دهۀ گذشته شناخت عوامل مؤثر بر نیات رفتاری تماشاگران در فوتبال مورد توجه بسیاری از پژوهش‌گران قرار گرفته است. وجود پژوهش‌های متعدد در این حوزه لزوم انجام یک فراتحلیل یا پژوهش ترکیبی در این حوزه را مورد تأکید قرار می‌دهد بنابراین پژوهش حاضر با روش فراتحلیل و با هدف ترکیب پژوهش‌های انجام شده در زمینه عوامل مؤثر بر نیات رفتاری تماشاگران فوتبال در ایران انجام شده است. جامعۀ آماری این پژوهش را مطالعات در دسترس که در فاصلۀ سال‌های 1390 تا 1400 در داخل کشور به-صورت مقاله تمام متن در پایگاه‌های اطلاعاتی و کتابخانه‌‌های دانشگاه‌ها در دسترس بودند تشکیل می‌دادند. این مطالعات به‌صورت هدفمند انتخاب شدند و براساس ملاک‌های ورود و خروج و نیز تحلیل حساسیت 115 اندازه اثر از 28 تحقیق مورد بررسی قرار گرفت. نتایج مربوط به اندازه اثر ترکیبی برای مدل اثرات تصادفی (35/0) و برای مدل اثرات ثابت (35/0) به‌دست آمد. همچنین نتایج نشان داد رضایت و کیفیت خدمات به‌ترتیب بیشترین اثر را بر افزایش نیات رفتاری تماشاگران فوتبال در ایران دارند. در نتیجه می‌توان گفت که مهم‌ترین ابزار برای بازاریابان جهت افزایش نیات رفتاری تماشاگران براساس نتایج حاصل شده از این مطالعه توجه به سطح رضایت‌مندی، کیفیت خدمات و محصول اصلی می‌باشد.
کلیدواژه‌ها
هواداران فوتبال؛ فراتحلیل؛ نیات رفتاری
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