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ایزدی, بهزاد, محمودیان, عابد. (1397). اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی. , 6(15), 201-222. doi: 10.22089/res.2017.4234.1305
بهزاد ایزدی; عابد محمودیان. "اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی". , 6, 15, 1397, 201-222. doi: 10.22089/res.2017.4234.1305
ایزدی, بهزاد, محمودیان, عابد. (1397). 'اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی', , 6(15), pp. 201-222. doi: 10.22089/res.2017.4234.1305
ایزدی, بهزاد, محمودیان, عابد. اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی. , 1397; 6(15): 201-222. doi: 10.22089/res.2017.4234.1305

اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی

پژوهش در ورزش تربیتی
مقاله 10، دوره 6، شماره 15، آذر 1397، صفحه 201-222    اصل مقاله (1.12 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22089/res.2017.4234.1305
نویسندگان
بهزاد ایزدی1؛ عابد محمودیان* 2
1استادیار مدیریت ورزشی، دانشگاه کردستان
2دانشجوی کارشناسی‌ارشد مدیریت ورزشی، دانشگاه کردستان
چکیده
امروزه، پدیدة تقلب به‌عنوان مشکل بزرگ اقتصادی، اجتماعی و سیاسی درسراسر جهان مطرح می‌شود؛ براین‌اساس، هدف پژوهش حاضر نیز بررسی اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید برندهای تقلبی پوشاک ورزشی بود. مطالعة حاضر با روش پژوهش توصیفی - همبستگی انجام شد.دانشجویان رشتة تربیت‌بدنی دانشگاه کردستان به روش سرشماری (تعداد = 200) به‌عنوان نمونة آماری انتخاب شدند. یافته‌ها نشان داد که متغیر آگاهی اخلاقی، بر قضاوت اخلاقی (59/0)، احساسات اخلاقی (58/0) و شدت اخلاقی (90/0) اثر معناداری دارد. همچنین، متغیر احساسات اخلاقی با قضاوت اخلاقی و شدت اخلاقی و قضاوت اخلاقی با قصد خرید نیز رابطة معناداریدارند و مدل ارائه‌شده برازش مناسبی دارد. با طراحی کمپین و برنامه‌هایی برای افزایش آگاهی اخلاقی مصرف‌کنندگان، می‌توان ازطریق بیان پیامدها و آسیب‌های خرید و مصرف برندهای پوشاک ورزشی تقلبی، سطح احساسات اخلاقی و شدت اخلاقی مصرف‌کنندگان را بالا برد تا آن‌ها قضاوت اخلاقی بهتری داشته باشند و درنهایت، قصد خرید و مصرف برندهای تقلبی پوشاک ورزشی را کاهش داد.
کلیدواژه‌ها
آگاهی اخلاقی؛ احساسات اخلاقی؛ پوشاک تقلبی؛ شدت اخلاقی؛ قصد خرید
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