طراحی مدل نقش‌های بشارت‌دهندگان باشگاه‌های لیگ برتر فوتبال ایران

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3. Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identifcation on brand evangelism. Journal of Product and Brand Management, 22, 371–83.
4. Benson, C., & Hedren, M. (2013). Online brand communities: A route to brand loyalty? Journal of International Marketing Program, 180, 36-7.
5. Chiu, W., & Won, D. (2016). Consumer-brand relationships in sports products and repurchase intention. International Journal of Sports Marketing and Sponsorship, 17(3), 243-59
6. Dwyer, B., Greenhalgh G., & LeCrom, C. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29, 642-65.
7. Funk, D. C., & James, J. (2006). Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 20(2), 189–217.
8. Gruen, A. (2017). Design and the creation of meaningful consumption practices in access-based consumption. Journal of Marketing Management, 33, 3-4, 1-19.
9. Hedlund, D. P. (2014). Creating value through membership and participation in sport fan consumption communities. European Sport Marketing Quarterly, 14(1), 50–71.
10. Higham, J., & Hinch, T. (2006). Sport and tourism research: A geographic approach. Journal of Sport & Tourism, 11, 31–49.
11. Hosseini, E., Kalateh Seifari, M. (2015). The impact of brand communities on value-creating, brand trust and brand loyalty. Journal of Sport Studies, 8(6), 907-21. (In Persian).
12. Ioannou, P. I., & Bakirtzoglou, P. I. (2017). The relationship between stadium factors on spectators’ satisfaction in Greek Soccer Super League. Journal of Human Sport and Exercise, 11(4), 437-43.
13. Jaberi, A., Soltan Hosseini, M., Naderian Jahromi, M., Khazaei Pool, J. (2013). Providing a model for developing loyalty to the brand of football teams in Iran by structural equation modeling. Journal of Sport studies, 6(3), 475-492. (In Persian).
14. Jensen, R. W., & Limbu, B. Y. (2016). Spectators’ awareness, attitudes and behaviors towards a stadium’s social media campaign. International Journal of Marketing Studies, 8(40), 44-51.
15. Laroche, M., Habibi, M. R., Richard, M. (2013). To be or not to be in social media: How brand loyalty is affected by social media? Journal of International Journal of Information Management, 33, 76-82.
16. Matzler, K., Pichler, E. A., & Hemetsberger, A. (2007). Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism. AMA Winter educator's Conference Proceedings Marketing Theory and Applications, 18,1-22.
17. Pimentel, R. W., & Reynolds, K. E. (2004). A model for consumer devotion: Affective commitment with proactive sustaining behaviors. Academy of Marketing Science Review, 5, 1–45.
18. Russell-Bennett, R., & McColl-Kennedy, J. R., & Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60(12), 1253-60.
19. Stevens, S., & Rosenberger, P. J. (2012). The influence of fan involvement, following sport and fan identification on fan loyalty: An Australian perspective. International Journal of Sports Marketing & Sponsorship, 13, 220–34.
20. Thompson, S. A., & Sinha, R. (2008). Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of Marketing, 72, 65–80.
21. Weed, M. (2005). Sports tourism theory and method: Concepts, issues and epistemologies. European Sport Management Quarterly, 5, 229–42.