- Abrashi, A., & Hosseini, S. Y. (2013). Modeling structural equations. Tehran: Publications of Sociologists.
- Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). "Antecedents and consequences of customer-company identification: expanding the role of relationship marketing ". Journal of applied psychology, 90(3), 574.
- Barnez, A. J. (2012). Corporate social responsibility and its effects on brand trust. (Doctoral dissertation). Auckland University of Technology, Auckland, New Zealand.
- Bachman, K., & Wilkins, S (2014). Brand commitment and consumer-brand identification as determinants of consumers’ brand loyalty and repurchase intentions. SERC Working Paper Series ISSN: 2056-355808. Plymouth University, 11-32.
- Barnes, A. J. (2011). Corporate social responsibility and its effects on brand trust. (Doctoral dissertation). Auckland University of Technology, Auckland, New Zealand.
- Bigné-Alcañiz, E., Currás-Pérez, R., Ruiz-Mafé, C., & Sanz-Blas, S. (2010). Consumer behavioural intentions in cause-related marketing: The role of identification and social cause involvement. International Review on Public and Nonprofit Marketing, 7(2), 127-43.
- Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248-62.
- Clottey, T. A., Collier, D. A., & Stodnick, M. (2011). Drivers of customer loyalty in a retail store environment. Journal of Service Science, 1(1), 35-48.
- Chang, C. T., & Cheng, Z. H. (2015). Tugging on heartstrings: Shopping orientation, mindset, and consumer responses to cause-related marketing. Journal of Business Ethics, 127(2), 337-50.
- Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and cause-related marketing success: a conceptual framework and propositions. Journal of Services Marketing, 29(5), 354-66.
- Currás-Pérez, R., Bigné-Alcañiz, E., & Alvarado-Herrera, A. (2009). The role of self-definitional principles in consumer identification with a socially responsible company. Journal of Business Ethics, 89(4), 547-64.
- Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of Consumer Research, 32(3), 378-89.
- Eisenberg, N. (2000). Emotion, regulation, and moral development. Annual Review of Psychology, 51(1), 665-97.
- Fatma, M., & Rahman, Z. (2016). The CSR's influence on customer responses in Indian banking sector. Journal of Retailing and Consumer Services, 29, 49-57.
- Guerreiro, J., Rita, P., & Trigueiros, D. (2015). Attention, emotions and cause-related marketing effectiveness. European Journal of Marketing, 49(11/12), 1728-50.
- He, H., Zhu, W., Gouran, D., & Kolo, O. (2016). Moral identity centrality and cause-related marketing: the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50(1/2), 1-44.
- Hunjra, A. I., Azam, R. I., & Humayoun, A. A. (2012). Cause related marketing and its impact on sales: Mediating by brand loyalty and customer purchase intention. Journal of Aktyajibhiekohomikh, 5(131), 468-76.
- He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-57.
- Kim, D., Magnini, V. P., & Singal, M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30(2), 448-58.
- La Ferle, C., Kuber, G., & Edwards, S. M. (2013). Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin. Journal of Business Research, 66(3), 364-73.
- Lucke, S., & Heinze, J. (2015. The role of choice in cause-related marketing–investigating the underlying mechanisms of cause and product involvement. Procedia-Social and Behavioral Sciences, 213, 647-53.
- Lee, J., & Lee, Y. (2015). The interactions of CSR, self-congruity and purchase intention among Chinese consumers. Australasian Marketing Journal, 23(1), 19-26.
- Luo, X. (2006). A contingent perspective on the advantages of stores' strategic philanthropy for influencing consumer behavior. Journal of Consumer Behaviour, 4(5), 390-401.
- Menon, S., & Kahn, B. E. (2003). Corporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand? Journal of Consumer Psychology, 13(3), 316-27.
- Moisescu, O. I. (2006). A conceptual analysis of brand loyalty as core dimension of brand equity: Competitiveness and stability in the knowledge-based economy. International Conference Proceedings, Craiova, Romania, 1128-36.
- Marin, L., & Ruiz, S. (2007). “I need you too!” Corporate identity attractiveness for consumers and the role of social responsibility. Journal of Business Ethics, 71(3), 245-60.
- Nerkar, K. R. (2013). Achiving CRM through cause related marketing. International Journal of Marketing, 2, 80-5.
- Papista, E., & Dimitriadis, S. (2012). Exploring consumer-brand relationship quality and identification: qualitative evidence from cosmetics brands. Qualitative Market Research: An International Journal, 15(1), 33-56.
- Pomering, A., & Dolnicar, S. (2009). Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? Journal of Business Ethics, 85, 285-301.
- Polonsky, M. J., & Wood, G. (2001). Can the overcommercialization of cause-related marketing harm society? Journal of Macromarketing, 21(1), 8-22.
- Perez, A., & Rodríguez del Bosque, I. (2015). Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company. Journal of Services Marketing, 29(1), 15-25.
- Qamar, N., & Lodhi, R. N. (2013). An empirical study of cause related marketing and consumer purchase decision: Evidence from Pakistan. World Applied Sciences Journal, 23(8), 1125-34.
- Rashid, A. S., (2016). The effect of benevolent marketing on consumer purchase intent (Unpublished masterʼs thesis). University of Tehran, Tehran. (In Persian).
- Shah, M. G. H. (2013. Cause-related marketing practice of some selected firms in Bangladesh and its effect on target segment. International Journal of Scientific and Technology Rsearch, 2(1), 123-7.
- Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Management, 4(6), 1229-35.
- Tsai, S. P. (2009). Modeling strategic management for cause-related marketing. Marketing Intelligence & Planning, 27(5), 649-65.
- Vélez García, A. E., & Ostrosky‐Solís, F. (2006). From morality to moral emotions. International Journal of Psychology, 41(5), 348-54.
- Davvetas, V., & Diamantopoulos, A. (2017). Regretting your brand-self? The moderating role of consumer-brand identification on consumer responses to purchase regret. Journal of Business Research. 80(9), 218-27.
- Westberg, K. (2004). The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion. Australia: Griffith University.
- Wheale, P., & Hinton, P. (2007). Ethical consumers in search of markets. Business Strategy and the Environment, 16(4), 302-15.
- Walliser, B. (2003). An international review of sponsorship research: Extension and update. International Journal of Advertising, 22(1), 5-40.
- Xie, C., Bagozzi, R. P., & Meland, K. V. (2015). The impact of reputation and identity congruence on employer brand attractiveness. Marketing Intelligence & Planning, 33(2), 124-46.
- Yasin, N., & Zahari, A. (2011). Does family and viral marketing have any effect on brand equity? Contemporary Marketing Review, 1(8), 1-13.
- Yoo, B., Donthu, N., & Lee, S. (2008). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
|