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تأثیر گرایش کارآفرینانه و بازارگرایی بر عملکرد مالی باشگاههای ورزشی خصوصی شهر تهران | ||
مطالعات مدیریت ورزشی | ||
مقاله 10، دوره 10، شماره 49، مرداد و شهریور 1397، صفحه 205-232 اصل مقاله (558.82 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22089/smrj.2018.4686.1898 | ||
نویسندگان | ||
راضیه حاجی زاده1؛ محسن باقریان فرح آبادی* 2؛ عباس خدایاری3 | ||
1دانشجوی کارشناسیارشد مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران | ||
2استادیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران | ||
3دانشیار مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد کرج، کرج، ایران | ||
چکیده | ||
هدف اصلی این پژوهش، تعیین تأثیر گرایش کارآفرینانه و بازارگرایی بر عملکرد مالی باشگاههای ورزشی خصوصی شهر تهران بود. در این پژوهش همبستگی (از نوع مدلیابی معادلات ساختاری)، 224 باشگاه ورزشی خصوصی با استفاده از روش تصادفی طبقهای نسبتی، ازبین 513 باشگاه شهر تهران انتخاب شدند و مدیران آن مقیاس گرایش کارآفرینانه (هاگس و مورگان، 2007) و مقیاس بازارگرایی (نارور و اسلاتر، 1990) را تکمیل کردند. دادهها با استفاده از ضریب همبستگی پیرسون و مدلیابی معادلات ساختاری در سطح اطمینان 95 درصد تحلیل شدند. براساس نتایج، ابعاد و سطح کلی گرایش کارآفرینانه (خطرپذیری، نوآوری، پیشگامی، رقابت تهاجمی، استقلال کاری) و بازارگرایی (مشتریمداری، رقیبمداری و هماهنگی میانوظیفهای)، دارای روابط دوسویة معنادار، مثبت و درحد متوسط تا قوی با عملکرد مالی باشگاههای ورزشی خصوصی هستند. گرایش کارآفرینانه بهصورت مستقیم و غیرمستقیم، از مسیر بازارگرایی اثر معنادار و مثبتی بر عملکرد مالی دارد و گرایش کارآفرینانه و بازارگرایی درمجموع 58 درصد از تغییرات عملکرد مالی را تبیین میکنند. طبق یافتهها، گرایش کارآفرینانه بهویژه گرایش به نوآوری و پیشگامی بههمراه راهبرد بازارگرایی بهویژه مشتریمداری میتواند عملکرد باشگاههای ورزشی خصوصی را ارتقا دهند. | ||
کلیدواژهها | ||
کارآفرینی سازمانی؛ نوآوری؛ پیشگامی؛ مشتریمداری؛ باشگاه خصوصی | ||
مراجع | ||
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