- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. 3th ed. Prentice Hall PTR. 278.
- Anderson, J. R. (1983). The architecture of cognition. Cambridge, MA: Harvard University Press.
- Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of public policy & marketing, 13(1): 108-14.
- Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
- Babiak, K., & Wolfe, R. (2006). More than just a game? Corporate social responsibility and Super Bowl XL. Sport marketing quarterly, 15(4).
- Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2002). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28, 248-62.
- Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 51, 46-53.
- Cornwell, T. B., & Coote, L. V. (2005). Corporate sponsorship of a cause: The role of identification in purchase intent. Journal of Business Research, 58(3), 268-76.
- Cunningham, G. B., & Kwon, H. (2003). The theory of planned behavior and intentions to attend a sport event. Sport Management Review, 6(2), 127-45.
- DeConinck, J. (2011). The effects of ethical climate on organizational identification, supervisory trust, and turnover among salespeople. Journal of Business Research, 64, 617-24
- Dodds, W. B., Monroe, K. B., & Grewal, D. (1992). Effects of price, brand, and store information on buyers’ product evaluation. Journal of Marketing Research, 28(3), 307–19.
- Domegan, C. T. (2008). Social marketing: implications for contemporary marketing practices classification scheme. Journal of business & industrial marketing, 23(2), 135-41.
- Fischbein, M. (1980). A theory of reasoned action: Some applications and implications. Nebr Symp Motiv, 27: 65-116.
- Fisher, R. J., & Wakefield, K. (1998). Factors leading to group identification: A field study of winners and losers. Psychology & Marketing, 15(1), 23-40.
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 382-8.
- Gray, K. (2012). The power of good intentions: Perceived benevolence smoothes pain, increases, and improves taste. Social Psychological and Personality Science, 3, 639–45.
- Gupta, S., & Pirsch, J. (2006). The company-cause-customer fit decision in cause-related marketing. Journal of consumer marketing, 23(6), 314-26.
- Guy, B. S. (1988). The marketing of altruistic causes: understanding why people help. Journal of Services Marketing, 2(1), 5-16.
- Gwinner, K., & Swanson, S. R. (2003). A model of fan identification: Antecedents and sponsorship outcomes. Journal of Services Marketing, 17, 275-94.
- Hogg, M. A., & Abrams, D. (1990). Social motivation, self-esteem and social identity. Social identity theory: Constructive and critical advances, 28, 47.
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 1-22.
- Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand extensions. Journal of marketing research, 35-50.
- Khorsidi, G. H., & Moghadami, S. (2003). The concept of social marketing. Business Research, 28, 141-63. (Persian).
- Khoshtinat, M., & GHanon, Z. (2006). Why companies should act in a manner that is responsible and accountable to the community, Accountant, 175 (21). (Persian)
- Kim, J., Kim, J. E., & Johnson, K. K. P. (2010). The customer-salesperson relationship and sales effectiveness in luxury fashion stores: The role of self-monitoring. Journal Glob Fashion Mark, 1(4), 9-230.
- Kim, H. J., & Lee, H. Z. (2009). The effect of the well-being consumer value orientations, the perceived value and brand preference on purchase intention of the environment-friendly cosmetic. J Korean Soc Clothing Ind, 15(1), 327-48.
- Kim, Y. S., & Chung, K. Y. )2009(. Hotel brand blog characteristics influencing purchase intention and word-of-mouse communication: Blog attitude as an intervening variable -Focused on blog users in their 20's and 30's-. Korean Journal Hospitality Administration, 18(3), 1-22.
- Kline, R. B. (2010). Principles and practice of structural equation modeling (3rd ed.). New York: Guilford Press.
- Kwon, H. H., & Armstrong, K. L. (2002). Factors influencing impulse buying of sport team licensed merchandise. Sport Marketing Quarterly, 11, 151-63.
- Lachowetz, T., & Gladden, J. (2002). A framework for understanding cause-related sport marketing programs. International Journal of Sports Marketing & Sponsorship, 4, 313-33.
- Lee, J., & Ferreira, M. (2007). The impact of transaction-based cause marketing and the moderating role of fan identification on sport team licensed product choice. The Sport Marketing Association Annual conference, Pittsburgh, PA.
- Lee, J., & Ferreira, M. (2013). A role of team and organizational identification in the success of cause-related sport marketing. Sport Management Review, 16, 161–72.
- Lichtenstein, D. R., & Bearden, W. O. (1989). Contextual influences on perceptions of merchant-supplied reference prices. Journal of Consumer Research, 16(1), 55-66.
- Liu, Y., Loi, R., & Lam, L. W. (2011). Linking organizational identification and employee performance in teams: The moderating role of team-member exchange. The International Journal of Research from the Shop Floor to the Executive Suite. Journal of Management, 3, 239-90.
- Marosi, I., & Bencsik, A. (2009). Tien higher education: Team Chance of Success. The International Journal of Learning, 5, 166-74.
- Moshabaki, A., & Khalili Shojaei, W. (2010). Examine the relationship between organizational culture and corporate social responsibility. Applied Sociology, 4, 37-56. (Persian).
- Myers, B., & Kwon, W. (2013). A model of antecedents of consumers’ post brand attitudes upon exposure to a cause-brand alliance. International Journal of Nonprofit & Voluntary Sector Marketing, 18, 73–89.
- Obschonka, M., Goethner, M., Silbereisen, R. K., & Cantner, U. (2012). Social identity and the transition to entrepreneurship: The role of group identification with workplace peers. Journal of Vocational Behavior, 80, 137-47.
- Pharr, J. R., & Lough, N. N. (2012). Differentiation of social marketing and cause-related marketing in US professional sport. Sport Marketing Quarterly, 21, 91–103.
- Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause-related marketing. Journal of the Academy of Marketing science, 20(1), 93-7.
- Roy, D. P., & Graeff, T. R. (2003). Consumer attitudes toward cause-related marketing activities in professional sports. Sport Marketing Quarterly, 12(3), 163-73.
- Schiffman, L.G. & Kanuck, L.L. (1994), Consumer Behavior, 5th Edition, Prentice Hall, New Jersey.
- Smith, A. C. T., & Westerbeek, H. M. (2007). Sport as a vehicle for deploying corporate social responsibility. Journal of Corporate Citizenship, 25, 43-54.
- Tajfel, H. (1982). Social identity and intergroup relations. New York: Cambridge University Press.
- Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. The social psychology of intergroup relations, 33(47), 74.
- Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89, 189–204.
- Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987). Rediscovering the social group: A self-categorization theory. New York: Basil Blackwell.
- Van Dick, R., van Knippenberg, D., Kerschreiter, R., Hertel, G., & Wieseke, J. (2008). Interactive effects of work group and organizational identification on job satisfaction and extra-role behavior. Journal of Vocational Behavior, 72, 388- 99.
- Wann, D. L., Dolan, T. J., MeGeorge, K. K., & Allison, J. A. (1994). Relationships between spectator identification and spectators' perceptions of influence, spectators' emotions, and competition outcome. Journal of Sport and Exercise Psychology, 16(4), 347-64.
- Wu, P. C. S., Yeong- Yuh Yeh, G., & Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19, 30–9.
- Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211.
|