پژوهشگاه تربیت بدنی و علوم ورزشی

 آمار

تعداد نشریات9
تعداد شماره‌ها321
تعداد مقالات3,960
تعداد مشاهده مقاله7,996,194
تعداد دریافت فایل اصل مقاله2,952,667
محمد علی پور, محمد, مختاری, رباب, ایمان زاده, مسعود, محرم زاده, مهرداد. (1402). طراحی مدل توسعه بازاریابی فدراسیون کشتی‌ایران. , 15(82), 261-283. doi: 10.22089/smrj.2023.12710.3647
محمد محمد علی پور; رباب مختاری; مسعود ایمان زاده; مهرداد محرم زاده. "طراحی مدل توسعه بازاریابی فدراسیون کشتی‌ایران". , 15, 82, 1402, 261-283. doi: 10.22089/smrj.2023.12710.3647
محمد علی پور, محمد, مختاری, رباب, ایمان زاده, مسعود, محرم زاده, مهرداد. (1402). 'طراحی مدل توسعه بازاریابی فدراسیون کشتی‌ایران', , 15(82), pp. 261-283. doi: 10.22089/smrj.2023.12710.3647
محمد علی پور, محمد, مختاری, رباب, ایمان زاده, مسعود, محرم زاده, مهرداد. طراحی مدل توسعه بازاریابی فدراسیون کشتی‌ایران. , 1402; 15(82): 261-283. doi: 10.22089/smrj.2023.12710.3647

طراحی مدل توسعه بازاریابی فدراسیون کشتی‌ایران

مطالعات مدیریت ورزشی
دوره 15، شماره 82، آذر و دی 1402، صفحه 261-283    اصل مقاله (826.68 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22089/smrj.2023.12710.3647
نویسندگان
محمد محمد علی پور1؛ رباب مختاری* 2؛ مسعود ایمان زاده3؛ مهرداد محرم زاده4
1مدرس دانشگاه آزاد واحد اردبیل گرو تربیت بدنی و علوم ورزشی
2گروه مدیریت ورزشی،واحد خلخال،دانشگاه آزاد اسلامی ،خلخال،ایران.
3گروه مدیریت ورزشی،واحد اردبیل،دانشگاه آزاد اسلامی ،اردبیل،ایران.
4گروه تربیت بدنی.دانشکده علوم تربیتی وروانشناسی دانشگاه محقق اردبیلی
چکیده
هدف از‌این پژوهش طراحی مدل توسعه بازاریابی فدراسیون کشتی جمهوری اسلامی‌ایران است. جامعه آماری‌این پژوهش شامل اعضای هیات علمی‌متخصص (بازاریابی، مدیریت ورزش، خبرگان کشتی جمهوری اسلامی‌ایران)، مدیران عالی رتبه فدراسیون کشتی جمهوری اسلامی‌ایران، مربیان تیم ملی و استانی کشتی دارای تحصیلات عالیه در رشته مدیریت ورزشی، کارشناسان و خبرنگاران متخصص حوزه کشتی، مدیران ارشد کمیته‌ی ملی المپیک و وزارت ورزش است. نمونه گیری بصورت هدفمند به روش گلوله برفی انجام شد. در‌این تحقیق جمع آوری و تجزیه و تحلیل داده‌ها بر اساس توالی متغییر و با بازنگری‌های متعدد همان انجام شدند. سپس کد‌های اولیه، محوری و انتخابی (گزینشی) اختصاص‌یافتند.‌یافته‌ها نشان داد ضرایب رگرسیونی گزارش شده، عوامل شرایط علی، عوامل زمینه‌ای و عوامل مداخله‌گر به ترتیب بیشترین تاثیر را بر توسعه بازرایابی داشتند. بعلاوه، تاثیر عوامل مداخله‌گر منفی است. بدین مفهوم که با افزایش آن میزان توسعه بازاریابی کاهش می‌یابد. نتایج پژوهش به طور کلی نشان داد در بخش شرایط علی (مقوله مدیریتی و فنی)، عوامل مداخله گر، (الزامات قانونی و حقوقی), عوامل زمینه‌ای، (نیروی انسانی کارآمد) و بخش توسعه بازاریابی، (مقوله شرایط علی) بیشترین تاثیر را بر توسعه بازاریابی دارند و باقی مقوله‌ها در اولویت‌های بعدی قرار میگیرند.
کلیدواژه‌ها
توسعه؛ بازاریابی؛ فدراسیون کشتی؛ مدیریت ورزشی
مراجع
  1. .Amanati, Armin, Sajjadi, Seyed Nasraleh, Rajabi Noushabadi, & Hamidi. (2020). Social media sports marketing model. New approaches in sports management, 8(29), 84.
  2. Ehsani, Mohammad; Abudarda, Zainab and Iqbali, Massoud. (2009). Investigating the causes of sponsors not supporting women's professional sports in Isfahan city. Journal of Sports and Movement Sciences, 6(12), 111-120.
  3. Elahi, Alireza; Godarzi, Mahmoud; Khabeiri, Mohammad (2007), Review of the organization of the professional football league of the Islamic Republic of Iran and its comparison with the organization of the professional football league of Japan, Harkam Quarterly, No. 27, pp. 55-71.
  4. .Elahi, Alireza; Sajjadi, Nasrallah; Khabeiri, Mohammad and Hameed Abrishmi (2010), Obstacles to the development of Iran's professional football club industry, Research Quarterly in Sports Sciences, No. 28, pp. 53-68.
  5. Farmer, Luqman. (2019). Designing the evaluation model of marketing management in Iranian sports federations, New Approaches in Sports Management Quarterly, 17 (5), pp. 57-71.
  6. Ghasemi, Reza; Javadipour, Mohammad and Turkfar, Ahmad (2016) Identifying Iran's sports marketing obstacles from the perspective of the country's sports managers. Sports Management, (7) 6, 846-829.
  7. Heydari Majid; Delavar, Ali (2017) Social media and marketing communication strategies in modern banking. Development and Transformation Management Quarterly, 30, pp. 1-12.
  8. .Khademi, Ali; Majdi, Nima and Naderi Nasab, Mehdi (2019) Compilation of marketing strategies of the Islamic Republic of Iran Wrestling Federation. Sports Management and Development Quarterly, (7) 4.
  9. . Malkutian, Mustafa (2010) Sports and politics. Politics Quarterly, Journal of Faculty of Law and Political Science, (29) 2, 316-301.
  10. . Mimari, Jhaleh (2016) (Modeling and analysis of the marketing mix of the country's sports industry (with a decision-oriented approach)) Doctoral dissertation of the Faculty of Physical Education, University of Tehran, p. 23
  11. . Moslinejad, Naderian Jahormi, Massoud, Afrozeh, & Dast Barhaq. (2021). Presenting the model of contingent factors affecting the development of quality management in sports organizations (case study of the General Department of Sports and Youth of Fars Province). Management and Organizational Behavior in Sport, 10(2), 79-92.
  12. . Naderian, Massoud; Sultan Hosseini Mohammad. (2012). Technical skills and abilities for sports managers (indices and criteria from managers' point of view). 11-18.
  13. . Nasirzadeh, Abdul Mahdi; Gudarzi, Mahmoud and Farahani, Abolfazl (2014) Designing and explaining the strategy implementation model for the Islamic Republic of Iran Wrestling Federation with the BSC approach. Applied research in sports management, 4, 42-31.
  14. . Nematzadeh, Sajjad; Roudbari, Hamid and Safari, Marjan. (2020). The relationship between the national team's social responsibility and the image and identity of the Iranian national football team. Sports Science Quarterly, 13 (38), 150-166.
  15. . Rahimizadeh, Meisham, Zakizadeh, Leila, Arabzadeh Tafti, Amin. (2019). Investigating factors affecting the development and expansion of electronic ticket sales services of Iran's premier football league. Sports Management Journal, 12(2), 565-579. doi:10.22059/jsm.2020.250879.2013
  16. Rezaei, Zohra, Sajjadi, Seyed Nasrallah, Elahi, Alireza, & Rasouli, Mehdi. (1400). Designing the branding model of Iran's premier basketball league. Sports Management Studies, 13(70), 1-45. doi: 10.22089/smrj.2018.6333.2293
  17. . Safari, Marjan; Nematzadeh, Sajad. (2020). Determining the relationship between sponsorship and brand equity. Research in sports management. 10 (8), 159-135.
  18. . Salimi, Mehdi; Sultan Hosseini, Mohammad; Naderian Jahormi, Masoud. (2016). Evaluating the obstacles to the development of sports marketing in Iran. Journal of Sports Management Studies, No. 29, pp. 13-36.
  19. . Serpira, Najafzadeh, Barqi Moghadam, Jafar, & Janani. (2022). Analyzing the fields of business creation and development in the sports industry and explaining the facilitating factor. Journal of sports management.
  20. . Tahmasbpour Shafiei, Mustafa; Hosseini, Seyed Emad; Dosti Pashaklai, Morteza and Alizadeh, Farideh (2017). Evaluation of the marketing mix of Mazandaran Premier Football League. (7P) Journal of sports management and movement behavior, (23) 12, 268-251.
  21. . Tayibi, Bahman; Guderzi Mahmoud; Jalali Farahani, Majid and Ali Dost Ghafarakhi, Ibrahim. (2021). Determining the explanatory variables of internal marketing in the wrestling federation of the Islamic Republic of Iran using Bansal's model.
  22. Abdoli, Bodaghi Khajenobar, Rostamzadeh, Modares Khabani, & Farzin. (2022). Design and validation of effective social media marketing model in Tehran milk industry. Media Studies, 16(4), 108-122.
  23. Alavi, Salman, Pourzare, Ghafouri, & Mahmoudi. (2021). The consequences of international sanctions on the sports industry. Scientific-Research Quarterly of Applied Researches in Sports Management, 10(1), 115-125.
  24. Banar, N, Karimi varkani, A, Gohar rostami, H. (2018). Designing a sports sponsorship loyalty model with an emphasis on affiliate marketing and communication quality. Quart.
  25. Bühler, A.W., Hefferman, T.W., & Hewson, P.J. (2007). The soccer club-sponsor relationship: identifying the critical variables for success. International Journal of Sports Marketing & Sponsorship, 8, 291–309.
  26. Daneshvar, Islamian Shiraz, Seyedhadi, & Aliari Gregari. (2022). The effect of social media marketing activities on brand loyalty considering the mediating variables of materialism and conspicuous consumption behavior. Operations Management, 123-147.
  27. Deshti, Mohammad, Ali Mohammadi, & Adabi Firouzjah. (2022). The role of social media marketing on the purchase intention and customer loyalty of sports recreation centers based on the theory of use and satisfaction. Scientific-Research Quarterly of Applied Researches in Sports Management, 10(3), 35-45.
  28. Ekhlasi, Amir, Adibi, & Amir Mohammad. (2022). Identifying factors influencing the creation of content created by social media users in the service business sector. Business Journal, 26(102), 132-85.
  29. Elahi, Alireza. (1387) Obstacles and solutions to the economic development of the football industry of the Islamic Republic of Iran". Doctoral thesis of the School of Physical Education, University of Tehran, p. 2
  30. Esports (2017b,April11). Esports Arena: Las Vegas. Retrieved fromhttps://www.esportsarena.com/lasvegas
  31. Ghasemi, Javadipour, & Turkfar (2016). Identification of Iran's sports marketing obstacles from the point of view of the country's sports managers. Sports Management Journal, 7(6), 829-846.
  32. Henseler, J., Wilson, B., & Westberg, K. (2011). Managers' perceptions of the impact of sport sponsorship on brand equity. Sport marketing quarterly, 20 (1), 7-21
  33. Irwin, L. Goldstine & J, Kevin Ford. (2001). “training in organizations” 4 thed. (Pacific crove, CA: wadsworth)
  34. Karninčić, H., Baić, M., & Slačanac, K. (2014). Metric characteristics of the newly constructed questionnaire for assessing the knowledge of wrestling coaches on nutrition and doping. In 7TH INTERNATIONAL
  35. Mohammad Kazemi, Reza. (2016) Investigating and describing the elements of mixed marketing in the football industry of our country and comparing it with the prestigious leagues of the continent (Japan and South Korea). Doctoral dissertation of Tarbiat Moalem University, Tehran, p. 24
  36. Moharramzadeh, Mehrdad (1382) Management of sports organizations. Urmia Academic Jihad Publications. Chapter 1, p. 45
  37. Nowrozi, Khodami, Jalali, & Seyedsajad. (2022). Investigating the mediating role of brand equity in the effect of social media marketing activities on customer response (case study: Darsa luxury brand). Quarterly scientific research journal of brand management.
  38. Nuseri, M. T. (2020). The Effects of Sponsorship on the Promation of Sports Events. International. Journal of Business Innovation and Research, 22 (2), 191-207
  39. Rezaei, Zohra, Sajjadi, Seyed Nasrallah, Elahi, Alireza, Rasouli, Mehdi. (1400). Designing the branding model of Iran's premier basketball league. Sports Management Studies, 13(70), -. doi: 10.22089/smrj.2022.2996
  40. Ross S., James J., Vargas P. (2006). Development of a scale to measure team brand associations in professional sport. Journal of Sport Management, 20-25
  41. Sayed Ahmadi, Bodaghi Khaje Nobar, & Qara Biglo. (2022). The effect of ethical compliance in social media marketing on the formation of customer trust towards the brand. Ethics in Science and Technology Quarterly, 17, 159-164.
  42. Shokrani, Ebrahim and Aghapour, Seyed Mehdi (2015) Review and analysis of the content of sports programs of the Islamic Republic of Iran TV. Contemporary Researches in Sports Management, (4) 8, 92-81.
  43. Tayibi, Guderzi, Mahmoud, Jalali Farahani, & Ali Dost Ghafarakhi. (2020). Determining the explanatory variables of internal marketing in the Islamic Republic of Iran Wrestling Federation using the Bansal model. Physiology and Management Research in Sports, 12(1), 19-9.
  44. Zareian, Abdolahi, Mirzaei, Dast Amoz, & Gholami Terksalouye. (2021). Designing a competency model for sports marketers in Iran. Sports Marketing Studies, 2(1), 31-52.
  45. Serpira, Maryam, Najafzadeh, Rahim, Barqi Moghadam, Jafar, & Janani, Hamid. (1401). Analyzing the fields of business creation and development in the sports industry and explaining the facilitating factor. Journal of Sports Management, (), -. doi: 10.22059/jsm.2022.338269.2897
  46. Ghasemi, Reza, Javadipour, Mohammad, & Turkfar, Ahmad. (2014). Identification of Iran's sports marketing obstacles from the point of view of the country's sports managers. Journal of Sports Management, 7(6), 829-846. doi: 10.22059/jsm.2016.57451
  47. Amanati A, sajjadi S N, Rajabi Noosh Abadi H, Hamidi M. Designing social media sports marketing model. 3 2020; 8 (29) :73-86
  48. Zareian, Hossein, Abdulahi, Mohammad Hassan, Mirzaei, Fahima, Dast Amoz, Leila, & Gholami Terksalouye, Sajjad. (1400). Designing a competency model for sports marketers in Iran. Sports Marketing Studies, 2(1), 31-52. doi: https://www.doi.org/10.34785/J021.2021.646
آمار
تعداد مشاهده مقاله: 563
تعداد دریافت فایل اصل مقاله: 105


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب